Sustainable Growth

2024-04-19 19:51:08

A sustainable growth strategy could turn an enterprise micro to small to medium to even bigger enterprise.

Most of the people know how to run their business – their priorities rotate around core business activities. When businesses get stuck, majority takes a short-term remedy to tide over the problem, this includes problems arise out of Information Technology (IT) solutions. When the problem is fixed, business owners/leaders feel relaxed, they concentrate on their core business activities and continue to remain oblivious about IT and the great disruptive force that brings.

Global trade and business dynamics changing, core technology is changing, Information technology is changing, policies are changing, government priorities are changing. That too changing very fast. In this fast-changing landscape what really gets impacted? Sustainability.

Monopoly is a thing of past, even market leaders today struggling to maintain leadership. Smart competitors coming up fast, enhanced products and services coming up fast. What really fuelling this trend? Based on available information, knowledge and wisdom, the Agility of business leaders and thinkers causing this disruption. This is not a time for status quo.

Who are the new competitors dare to challenge the market leaders? The MSME industry leaders, who come up with a new zeal and vision. They are coming up like mushrooms, majority of them make a dent for a short period of time; and few sustain and grow. What is different that some fall out, fade out and some continue to thrive? The Vision of the Leader. Most of MSME leaders are happy to run their operations, but few dream for Growth and achieve leadership in their own category.

When someone envisions Growth, they envision market growth, customer growth, product growth for a long period of time ahead. They could see much ahead and plan for a sustainable resources and infrastructure instead of stop gap arrangement. They make themselves aware about all disruptive forces, including Information Technology. They design an infrastructure which can sustain them for the duration of their period of Vision. 

Conclusion could be, sustainable Growth is the driver. MSME leaders who envisions growth, cannot remain oblivious to Information Technology because that is the biggest disruptor today: they require to know the holistic view of Information Technology for taking an informed decision, instead of seller driven market pitch.